Banks constantly endeavor to maximize the usage of customer touch points like ATM to sell their products to customers. Personalizing customer experiences through self-service channels brings in the benefit of customer convenience. Banks have the opportunity to capitalize a Cross Sell platform in introducing their products/services to their target customers and enhance relationships.
FSS Product Cross Sell is an interactive, intuitive and customizable product cross-selling solution. It allows banks to do cross-sell marketing by providing an interface for banks’ product marketing personnel. It personalizes customer experience through customized campaigns targeted to segmented customer lists.
FSS Product Cross Sell helps create specific time-bound campaigns for targeted customers. It also enables banks to track consumer behavior and distribute marketing campaigns more efficiently.
- Configuration of personalized campaigns
- Enables banks to sell products to ON-US and Not ON-US customers
- Dashboard to monitor real-time campaign data
- Facilitates marketing campaigns through SMS/E-mail
- Delivery channel/host agnostic
- Provides on-line/off-line connectivity for hosts Extensive audit tracking capabilities
- Revenue generation and improvement of customer loyalty by cross-sell/up-selling different products and services
- Increases lifetime profitability of each customer
- Promotes customer retention and increases wallet share
- Helps in building bank’s brand value
- Optimizes the utilization of self-service channel to realize channel ROI faster